''Seduce your Customer'' Professionals share their secrets in how to gain customers' hearts and money…

One-day seminar, organised jointly by the International Booksellers Federation, the Independent Business Forum of the BA, The London Book Fair and the International Congress of Young Booksellers

Presentations:

Damian Horner, Freelance Marketing Consultant: "Make your customers spend more money and stay happy"
Elyse Goldsworthy, Regional Manager, Waterstones: "When a chain reaches out for its customers"
Elaine Silverwood, SilverDell Bookshop and Ice Cream Parlour (No presentation available)
Zamir Cagee, Marketing Director, www.UKWebco.com: "How to make money out of your web site?"
Jeff Clark , In House Designer, Foyles "Stopping People in the Street: How to Create Effective Window Displays"
Claudia Bollenbacher, Consultant, Store Design "How to sell non-book products in your bookshop?"