Thursday 16 October
| EBF GENERAL ASSEMBLY OPENS UP AT 10.45 TO IBF MEMBERS ( FREE ACCESS TO IBF MEMBERS) | |
| 10.45 am Hall 3 |
Is the academic book market setting the
trends for the general book market? Presentation by Dorothea Redeker. Changes in users’ behaviour determine the trends in the academic book market. Books are more and more replaced by electronic products or by information on the Internet. Cyber communities take on booksellers’ tasks such as consulting and giving advice. Users prefer to access information using socially interactive information tools as part of their daily (work) environment. These trends require a rethinking of booksellers’ roles and a redefining of business activities. Since the general book market has already experienced some of the trends evident in the academic market, both can learn from each other. Dorothea
Redeker - a graduated in geography and chemistry - looks back to
a long and comprehensive experience in information technology
and the book trade including engagements for publishers, library
suppliers and associations of the book trade. As an independent
consultant she now combines research in retail geography with
projects in the book business. |
| EBF/IBF SEMINARS (30 €/ SEMINAR – EBF AND IBF MEMBERS GET A 10% DISCOUNT) | |
| 12.00 Noon Hall 4.C |
Seminar 1: “Successfully selling children’s
and teenage books”. How to attract tomorrow’s customers to your
bookshop with a small marketing budget… By Mladen Jandrlic and Susanna Wengeler. Mladen Jandrlic was born in 1959 in Yugoslavia. He studied Germanic and Hispanic languages as well as general literature in Zagreb and in Muenster and was a lecturer in History of German literature at the University of Zagreb. He also worked as a teacher in Passau, Skanderborg (Denmark) and Buchs (Switzerland). For many years he acted as lecturer and licence manager for the Swiss picture book publisher North-South. In 2006 he founded the Literature and Licensing Agency "Books & Rights" in Zurich. He has also written several children's books under the name Karl Rühmann, and works as a translator. Susanna Wengeler was born in 1971 in Düsseldorf. She first
trained as a bookseller in the German publishing house Stern in
Düsseldorf and then studied general linguistics at the Heinrich
Heine University. She worked for several years at the children's
bookshop in Dusseldorf. Since 2000, she is the editor of the
trade magazine BuchMarkt, where she is in charge of the children
and teenage book section. |
| 1 pm Hall 4.C |
Seminar 2: “Print On Demand” By Luc Spooren, WWAOW Luc Spooren is the Sales and Marketing Manager of wwaow.com, an internet publishing company of Peleman Industries, whose HQ are located in Flanders/Belgium. With the brand WWAOW.com, Peleman Industries offers an "on demand" book printing, binding and fulfilment service for a broader professional and consumer market. Through a network of printing partners in Europe, the US and Japan, any book becomes and remains available anywhere in the world at any time. Thanks to Wwaow.com a bookshop can order out-of-print books with exactly the same professional paper and binding quality as the initial first print. |
To participate in the seminars, please register via registration form. EBF/IBF Members get 10% discount. Click here to access the registration form.
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